Ice Glow
Ice Glow
Ice Glow
Marketing
Marketing
Marketing
Overview
Overview
Introducing “Ice Glow” a hydrating facial cream brand concept designed by me, Ian Rivera to stand out in high-impact eCommerce campaigns. Ice Glow captures freshness, radiance, and skincare confidence through a modern, premium visual identity. The creative direction focuses on scroll-stopping visuals made for Facebook Ads, Instagram Reels, and online retail platforms.
Introducing “Ice Glow” a hydrating facial cream brand concept designed by me, Ian Rivera to stand out in high-impact eCommerce campaigns. Ice Glow captures freshness, radiance, and skincare confidence through a modern, premium visual identity. The creative direction focuses on scroll-stopping visuals made for Facebook Ads, Instagram Reels, and online retail platforms.
Introducing “Ice Glow” a hydrating facial cream brand concept designed by me, Ian Rivera to stand out in high-impact eCommerce campaigns. Ice Glow captures freshness, radiance, and skincare confidence through a modern, premium visual identity. The creative direction focuses on scroll-stopping visuals made for Facebook Ads, Instagram Reels, and online retail platforms.
Created
Created
2025
Process
Design Decisions
The Ice Glow brand identity was crafted with bold, radiant storytelling at its core. Designed to command attention in the crowded digital space. Every design choice leans into the concept of freshness and radiance: icy blue backdrops, smooth textures, and crisp lighting evoke the cooling, hydrating effect of the product itself. The floating mockups and dynamic compositions are purpose-built for scroll-stopping impact across platforms like Facebook and Instagram, ensuring the product immediately feels premium and desirable. From the striking typography to the interplay of cool tones and high-contrast product shots, Ice Glow’s visual system doesn’t just communicate skincare; it delivers a narrative of instant refreshment and confidence, optimized for both brand recognition and conversion in performance-driven campaigns.
Design Decisions
The Ice Glow brand identity was crafted with bold, radiant storytelling at its core. Designed to command attention in the crowded digital space. Every design choice leans into the concept of freshness and radiance: icy blue backdrops, smooth textures, and crisp lighting evoke the cooling, hydrating effect of the product itself. The floating mockups and dynamic compositions are purpose-built for scroll-stopping impact across platforms like Facebook and Instagram, ensuring the product immediately feels premium and desirable. From the striking typography to the interplay of cool tones and high-contrast product shots, Ice Glow’s visual system doesn’t just communicate skincare; it delivers a narrative of instant refreshment and confidence, optimized for both brand recognition and conversion in performance-driven campaigns.
Design Decisions
The Ice Glow brand identity was crafted with bold, radiant storytelling at its core. Designed to command attention in the crowded digital space. Every design choice leans into the concept of freshness and radiance: icy blue backdrops, smooth textures, and crisp lighting evoke the cooling, hydrating effect of the product itself. The floating mockups and dynamic compositions are purpose-built for scroll-stopping impact across platforms like Facebook and Instagram, ensuring the product immediately feels premium and desirable. From the striking typography to the interplay of cool tones and high-contrast product shots, Ice Glow’s visual system doesn’t just communicate skincare; it delivers a narrative of instant refreshment and confidence, optimized for both brand recognition and conversion in performance-driven campaigns.
Design Decisions
The Ice Glow brand identity was crafted with bold, radiant storytelling at its core. Designed to command attention in the crowded digital space. Every design choice leans into the concept of freshness and radiance: icy blue backdrops, smooth textures, and crisp lighting evoke the cooling, hydrating effect of the product itself. The floating mockups and dynamic compositions are purpose-built for scroll-stopping impact across platforms like Facebook and Instagram, ensuring the product immediately feels premium and desirable. From the striking typography to the interplay of cool tones and high-contrast product shots, Ice Glow’s visual system doesn’t just communicate skincare; it delivers a narrative of instant refreshment and confidence, optimized for both brand recognition and conversion in performance-driven campaigns.
Scroll-Stopping Visuals
The Ice Glow creative assets are built to grab attention within seconds. With smooth textures, icy tones, and bold compositions, each design is crafted to spark interest, drive clicks, and convert. From floating product mockups to realistic beauty shots and hero images, the layout adapts to formats like stories, reels, feed ads, and digital banners – all while maintaining a strong brand voice.
Scroll-Stopping Visuals
The Ice Glow creative assets are built to grab attention within seconds. With smooth textures, icy tones, and bold compositions, each design is crafted to spark interest, drive clicks, and convert. From floating product mockups to realistic beauty shots and hero images, the layout adapts to formats like stories, reels, feed ads, and digital banners – all while maintaining a strong brand voice.
Scroll-Stopping Visuals
The Ice Glow creative assets are built to grab attention within seconds. With smooth textures, icy tones, and bold compositions, each design is crafted to spark interest, drive clicks, and convert. From floating product mockups to realistic beauty shots and hero images, the layout adapts to formats like stories, reels, feed ads, and digital banners – all while maintaining a strong brand voice.
From Concept to Conversion
From art direction to rendered scenes, the Ice Glow visuals are designed with conversion-focused storytelling in mind. Each asset highlights product benefits like “cold-infused hydration” through textures, lighting, and motion-ready layouts. The result: a visual system ready for A/B testing, eCommerce launch, and performance marketing across paid social platforms.
From Concept to Conversion
From art direction to rendered scenes, the Ice Glow visuals are designed with conversion-focused storytelling in mind. Each asset highlights product benefits like “cold-infused hydration” through textures, lighting, and motion-ready layouts. The result: a visual system ready for A/B testing, eCommerce launch, and performance marketing across paid social platforms.
From Concept to Conversion
From art direction to rendered scenes, the Ice Glow visuals are designed with conversion-focused storytelling in mind. Each asset highlights product benefits like “cold-infused hydration” through textures, lighting, and motion-ready layouts. The result: a visual system ready for A/B testing, eCommerce launch, and performance marketing across paid social platforms.